BENEO Expands its Product Portfolio at Hi Europe

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BENEO Expands its Product Portfolio at Hi Europe 

Hi Europe 2010, 16th – 18th Nov, Madrid, Stand: M6 

At this year’s Hi Europe (HiE) in Madrid, BENEO - leading manufacturer of functional ingredients - will launch two new products: “BeneoPro VWG” vital wheat gluten and “Orafti®L58 Organic” organic liquid fructo-oligosaccharide (FOS). BENEO’s series of Solution Platforms will also be on stand to help customers discover the technical, nutritional and health advantages of the entire product portfolio. 

BeneoPro VWG

The launch of BeneoPro VWG is set to broaden BENEO’s range of functional ingredients. Known for its technological properties such as improved dough strength, viscoelasticity, water absorption and shelf life, BeneoPro VWG will enrich BENEO’s solutions for multiple food applications including bread, pastry, cereals, pasta and meat.  Not only does the introduction of this vital wheat gluten develop BENEO’s protein offering still further, but it also continues to strengthen the company’s position in terms of texturisers and bakery offerings.

Orafti®L58 Organic

BENEO, renowned for its inulin and oligofructose products derived from chicory, will have experts on stand at HiE to talk about its latest organic liquid fructo-oligosaccharide: Orafti®L58 Organic.  The product gained NOP (National Organic Program) certification for marketing in the US and is in the final stages of the organic certification process for the EU market.[1]  Produced from organic sugar, Orafti®L58 Organic offers technological and nutritional properties.  It can be used as a prebiotic fiber, promoting good digestive health and it can be used to replace sugar in applications like: yoghurt, ice cream, breakfast cereals and cereal bars, as well as baked goods such as sponge cake and other bakery products.   Production samples of L58 Organic are now available for EU food producers and production is planned to supply the EU market from early 2011 onwards. 

Yves Servotte, Member of the Executive Board at BENEO comments: “HiE presents us with a fabulous opportunity to show our existing and potential customers the increasingly broad range of functional ingredients that we offer.  With the introduction of our BeneoPro VWG and Orafti®L58 Organic products, we are developing our range of vegetable protein and organic solutions further, offering the potential for exciting new areas of growth for us and our customers.”  

BENEO’s Solution Platforms

Following the success of BENEO’s Solution Platforms at FiE 2009, the company is bringing five Solution Platforms to HiE this year.  Visitors to the stand will gain product, market and consumer insight from experts, focused on the technical, nutritional and health benefits of BENEO ingredients.  BENEO’s Solution Platforms have proved popular amongst existing and potential customers due to the fact that they provide food producers with comprehensive expertise needed to develop innovative, balanced and healthy food products for the dairy, beverage, confectionery, baby food and bakery sectors.  BENEO supports its customers throughout the entire product development process; from new product ideas and concept development using consumer insight and market research, to legislation advice and formulation of successful products. 

Moreover, members of the BENEO-Institute will speak in the conference program during the show. Talking about the latest research on healthy gut flora and showing how to benefit from energising ingredients, topics include:

·         Exploring the opportunities of natural (or healthy) gut flora (Tuesday 17th November, 9.30am)

·      Exploiting naturally energising ingredients in response to consumer demand (Wednesday 18th November, 9.30am) 

To find out more about BENEO’s new products and Solution Platforms, visit stand M6 and pick up a copy of the HiE issue of BENEO’s scientific periodical ‘Window To Science’, which features recent information on healthy gut flora and dietary fibre.

Ends 

Editor’s Notes:

To arrange an interview on stand with one of our teams of experts at BENEO, please contact the BENEO press office on:

Catherine Hamou, Beth Milsom or Jo Kent at Publicasity

Tel: +44 1442 261199

Email: BENEO@publicasity.co.uk 

The BENEO product portfolio consists of functional ingredients with nutritional and technical advantages, derived from chicory roots, beet sugar, rice and wheat.  BENEO is the ideal partner to help improve the health (weight management, energy for mental & physical performance, digestive, bone and dental health), taste, texture and nutritional value (fat and sugar replacement/fibre enrichment) of a product. Through a unique chain of expertise, including the BENEO-Institute, BENEO actively supports (industry partners in) the development of more balanced and healthy food products. 

BENEO is a division of the Südzucker Group, employs almost 900 people and has production units in Belgium, Chile, Germany and Italy.

www.BENEO.com 

For further press information, please contact:

Catherine Hamou, Beth Milsom or Jo Kent at Publicasity

Tel: +44 1442 261199

Email: BENEO@publicasity.co.uk 

For further information please contact:

Tim Van der Schraelen, Marketing Communication Manager BENEO

Aandorenstraat 1, 3300 Tienen, Belgium, Tel: +32 16 801 301, Fax: +32 16 801 308

Email: tim.vandersschraelen@beneo.com